Some Examples of Detailed Technology/Consulting Areas

Market Analysis

• Provide market forecasts for segments of the networking market, with segmentation offered both by type of product and class of buyer.
• Provide analysis of the decision factors that influence buyers in a given market/market sector, and track trends in the development of these factors and on their relative influence.
• Develop custom reports on market opportunity size and likely total market segment sales, segmented by product type and/or buyer class.

Product Requirements Analysis/Review

• Analyze existing products or product plans to determine if the product features and development schedule are consistent with optimizing market opportunity, or assess the impact of a specific proposed change in features or schedule on product sales.
• Recommend specific product features and/or feature timings to address specific market opportunities or competitive situations.
• Develop white papers on products and/or product features to aid in sales and marketing positioning.

Service Requirements/Opportunities Analysis

• Forecast the specific opportunity for a given carrier service based on service features and pricing, and identify the market segments that would make up this opportunity.
• Identify the buyer decision factors that would influence sales of the service, and how various strategies to influence these factors would impact service sales.
• Develop service white papers to aid in service positioning to customers and the media.

Regulatory Analysis

• Provide tutorial information on the state of telecommunications regulations, and predictions on the future regulatory actions likely to influence the industry.
• Provide regular briefings on regulatory developments.
• Provide impact analysis of real or proposed regulatory changes on the market, and on specific product, service, and buyer sectors.

Product Selection/RFP Guidance and Assistance

• Consult on the development of requirements documents and RFIs or RFPs for the purchase of equipment or services.
• Develop draft documents for submission to providers.
• Develop a response evaluation guidelines set, with requirements weighting and impact analysis.
• Consult in analysis of responses to RFIs or RFPs.
• Develop an implementation plan for installation of new products or services, including a trial plan, cutover plan, and ongoing support plan.

Sales, Marketing, and Positioning Assistance

• Develop marketing collateral, sales collateral, sales training, customer presentations, and other materials.
• Present industry topics and issues in customer or internal seminar programs.
• Develop draft press strategies and press releases.
• Advise in development of media and analyst relations programs.

Financial Industry Assistance

• Provide analysis of market, business, and regulatory trends and forecasts on the impact of these trends on companies and market sectors.
• Provide assessments of company announcements of new products or services on the future revenues of the company.
• Forecast long-term and short-term business opportunity growth.

Seminars, Training Programs

• Provide industry or technology briefings as part of a customer or internal training program.
• Provide sales force training on product areas, technology areas, prospecting, and other sales techniques.
• Speak at trade shows and industry events.