Some Examples of Detailed Technology/Consulting Areas
Market Analysis- Provide market forecasts for segments of the networking market,
with segmentation offered both by type of product and class of buyer.
- Provide analysis of the decision factors that influence
buyers in a given market/market sector, and track trends in the
development of these factors and on their relative influence.
- Develop custom reports on market opportunity size and likely
total market segment sales, segmented by product type and/or buyer
class.
- These
forecasts and surveys can be based on custom surveying of a population
target but we normally provide this data using our own survey base and
market model.
Product Requirements Analysis/Review- Analyze existing products or product plans to determine if the
product features and development schedule are consistent with
optimizing market opportunity, or assess the impact of a specific
proposed change in features or schedule on product sales.
- Recommend specific product features and/or feature timings to address specific market opportunities or competitive situations.
- Develop white papers on products and/or product features to aid in sales and marketing positioning.
Service Requirements/Opportunities Analysis- Forecast the specific opportunity for a given carrier service based
on service features and pricing, and identify the market segments that
would make up this opportunity.
- Identify the buyer decision factors that would influence
sales of the service, and how various strategies to influence these
factors would impact service sales.
- Develop service white papers to aid in service positioning to customers and the media.
Regulatory Analysis- Provide tutorial information on the state of telecommunications
regulations, and predictions on the future regulatory actions likely to
influence the industry.
- Provide regular briefings on regulatory developments.
- Provide impact analysis of real or proposed regulatory changes
on the market, and on specific product, service, and buyer sectors.
Product Selection/RFP Guidance and Assistance- Consult on the development of requirements documents and RFIs or RFPs for the purchase of equipment or services.
- Develop draft documents for submission to providers.
- Develop a response evaluation guidelines set, with requirements weighting and impact analysis.
- Consult in analysis of responses to RFIs or RFPs.
- Develop an implementation plan for installation of new
products or services, including a trial plan, cutover plan, and ongoing
support plan.
Sales, Marketing, and Positioning Assistance- Develop marketing collateral, sales collateral, sales training, customer presentations, and other materials.
- Present industry topics and issues in customer or internal seminar programs.
- Develop draft press strategies and press releases.
- Advise in development of media and analyst relations programs.
Financial Industry Assistance- Provide analysis of market, business, and regulatory trends and
forecasts on the impact of these trends on companies and market
sectors.
- Provide assessments of company announcements of new products or services on the future revenues of the company.
- Forecast long-term and short-term business opportunity growth.
Seminars, Training Programs- Provide industry or technology briefings as part of a customer or internal training program.
- Provide sales force training on product areas, technology areas, prospecting, and other sales techniques.
- Speak at trade shows and industry events.
- Develop audio, video, and written presentation material for training and marketing.
